The following article was featured in our August edition of The Perceptionist. The statistical results pertain to carpet cleaners but the service can be applied to all Perceptionist customers. 

· 41 extra appointments were booked when Perceptionist performed a Survey Callback with previous customers

· These results are for only ONE carpet cleaning service in only 2 months!

· What are YOU doing to stop customers from shopping?

Did you know that a repurchase from an existing customer costs 80-85% LESS than a purchase from a new customer? Similarly, if your company increases their retention rate by 2% it is the equivalent of cutting your operating expenses by 10%. Are you doing enough to keep the customers you have? Even better, what if you could gather vital, customer information while scheduling an appointment at the same time? Perceptionist offers a Survey Callback Option that can do this for you.

With the Survey Callback Option, Perceptionist calls your previous customers and conducts a short survey. A Perceptionist will ask the customer to rate their service and the cleaning crew, which gives you valuable feedback on your crew’s technical and personal abilities. More importantly, you receive information on the interest of your customer. Once the survey is completed, we are able to ask the customer if they might be interested in scheduling another appointment. If they decline an appointment, we are able to ask the customer if we can call them back in the future at a time when they might be interested in scheduling another clean.

The customer is essentially inviting us to call back, which means they are highly likely to schedule an appointment at that time. It’s a reminder to your customer that it’s time to clean the carpets and this saves your business, and the customer, time. The real value of allowing Perceptionist to use Survey Callbacks is not just the extra appointments you will book, but the customers you will keep.

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